Tagline - Connected for caring Caregiving is hard...
    that's why we're Making Care Easier


Industry Leaders Convene Discuss the 15 Trillion Dollar Purchasing Power of the Baby Boomer Market


Our Aging Market Grand Forum Event Hosted by Harvard Business School Association of Boston


May 4, 2016, Boston, MA…Back by popular demand, C-Suite executives and thought leaders from across the country will return to Harvard Business School for the second Grand Forum Event titled "Our Aging Market: Helping Businesses Reach the Aging Market” hosted by the Harvard Business School Association of Boston (HBSAB) on May 9, 2016.

 

 

The 111 million strong senior market makes up 50% of all consumer expenditures, yet only 10% of marketing dollars are targeted to this segment. This event brings together leaders from some of the nation’s top companies to share how they are reaching the over $15 trillion dollars of purchasing power of seniors (50+) or the baby boomer market. They will focus on how businesses are changing and adapting to address this market.

 

Renee Fry from Making Care Easier, which provides online and mobile tools for families caring for elderly parents, will be moderating the event.  “This is a market that’s hard to tap into yet has enormous marketing potential. The elderly market and baby boomers represent billions of dollars for companies, yet few companies are talking about how to reach this growing market,” said Fry.  She went on to say, “By 2030 one out of every five people in the U.S. will be 65-plus.  Having a conversation with leaders now about how they are successfully addressing the aging market helps businesses build the essential foundation needed to respond as this market grows to levels never seen before in US history.” 

 

The first panel of the evening will discuss the Aging market size and impact, how new technologies are affecting the market, the changing demands of the senior population and how businesses are adapting their companies to meet these new demands.  Subsequent breakout sessions will discuss the art of selling to seniors and providing services to seniors.

 

Speakers include:

·         Dave Austin, Managing Director, Influent50

·         Joseph Coyne, Principal, Samsung 

·         Ben Brandes, National Director of Private Equity, Grant Thornton, LLC

·         Will Clark, SVP, Brookdale

·         Ted Fischer, VP, Hasbro

·         Renee Fry, Founder, Founder, Making Care Easier

·         Cinny Little, Senior Analyst, Forrester

·         Kimberly O’Loughlin, General Manager, Philips Home Monitoring

·         Marc Perry, Assistant Division Chief for Census Programs, U.S. Census Bureau

·         Seth Sternberg, Co-founder & CEO of Honor

·         Steve Vandegrift, CEO, Pipeline Success, Inc.

·         ?Marc Zablatsky, General Manager, sitecues® by Ai Squared

·         Richard Ziemianski, Co-founder, Integrity Insurance and Financial Services

 

Press interviews available at 4:30 pm, May 9, Spangler Williams Room, Harvard Business School or by appointment.

 

For more information on The Aging Market: Grand Forum Event, contact Sally Millwood at hbsab@hbsab.org.  For more event details, full list of speakers and event registration visit: www.ouragingmarket.com.

 

About Harvard Business School Association of Boston                                                                                   

The Harvard Business School Association of Boston (HBSAB) is a membership, non-profit organization that promotes learning, professional networking and business growth.  HBSAB strives to create an inclusive environment based on integrity and excellence that advances Harvard Business School’s goal to develop leaders who make a difference in the world. For more information visit: www.hbsab.org.

 

About Making Care Easier
Making Care Easier (MCE) is a social healthcare IT company dedicated to improving the way families are caring for elderly parents.  MCE offers family members and professional care providers a one-stop platform for families to coordinate care, find information, buy products, share information and take action.  MCE saves time, provides actionable information and helps families share the burden of care.  MCE's unique approach provides online and mobile tools so that everyone (no matter how far away) can be an active part of caregiving.  Visit www.MakingCareEasier.com for more information.

 

Connect with MCE on Twitter (@makingcareeasie), Facebook (MakingCareEasier) and LinkedIn (Making Care Easier).

 

Contact Information:

Making Care Easier
Julie Fry
703-869-7534

Julie@MakingCareEasier.com

 


For more information, please download the attached PDF

Renee Fry, MCE Founder, Named Top 100 Entrepreneur for Second Year in a Row


Eldercare entrepreneur and founder of Making Care Easier was appointed one of HBS’ 100 top high-growth venture entrepreneurs


BOSTON, MA — April 20, 2016 — Renee Fry, founder of eldercare startup Making Care Easier (MCE) was named to the Rock 100 Entrepreneurs’ Summit by the Harvard Business School (HBS) for the second year in a row. 

 

The HBS Rock Center for Entrepreneurship is bringing together 100 of their top alumni entrepreneurs for a summit April 26-27, 2016 to address the critical challenges facing startups.  With leadership from some of today’s most progressive and successful companies, the Summit brings together a “Rock star” guest list including leaders from HBS and industry experts from throughout the US.

 

“It is an honor to be a part of this great group of thought leaders coming together at HBS to address the needs of entrepreneurs.  I am sure the Summit will help promote Making Care Easier’s recent trajectory of rapid growth in the ever growing sector of eldercare technology.”

 

About Renee Fry

Renee has over fifteen years business and government experience and is a noted expert in the areas of business formation and new market development. Prior to founding two eldercare companies, she worked with Philips to establish new business initiatives.  She was instrumental in helping a New England based energy company complete their IPO.  Renee served as a senior staff member for Governor Mitt Romney, where she oversaw his cabinet and was responsible for the state's business and technology initiatives. Prior to joining Romney’s staff, she was the business development manager for Celarix, a logistics startup which was later sold to a spin-off of GE. 

Renee received her undergraduate degree from Penn State and her MBA from Harvard Business School.  She served as president of the New England Harvard Business School Alumni Association (HBSAB) and she remains on its board of directors.  For three years she ran the HBSAB New Business Plan Competition and was an advisory board member of the MIT Enterprise Forum and Ignite Clean Energy Business Plan Competition.

 

 

About the Arthur Rock Center for Entrepreneurship

The Arthur Rock Center for Entrepreneurship was made possible through the extraordinary generosity of pioneering venture capitalist Arthur Rocket (HBS MBA ’51).  The Rock Center supports faculty and their research in the field of entrepreneurial management and fosters the development of a deep collection of on campus resources, an unparalleled network of entrepreneurial alumni, and an active gateway to entrepreneurial ecosystems everywhere.

 

About Making Care Easier
Making Care Easier (MCE) is a social healthcare IT company dedicated to improving the way families are caring for elderly parents.  MCE offers family members and professional care providers a one-stop platform for families to coordinate care, find information, buy products, share information and take action.  MCE saves time, provides actionable information and helps families share the burden of care.  MCE's unique approach provides online and mobile tools so that everyone (no matter how far away) can be an active part of caregiving.  Visit www.MakingCareEasier.com for more information.

 

 

Connect with MCE on Twitter (@makingcareeasie), Facebook (MakingCareEasier) and LinkedIn (Making Care Easier).

 

Contact Information:

Making Care Easier

Julie Fry

703-869-7534


For more information, please download the attached PDF

Making Care Easier Raises Half Million Dollar Investment


IT Patagonia Enters Healthcare Platform Market with Strategic Investment


BOSTON, MA — October 7, 2015 — Making Care Easier (MCE), a health IT startup which offers a care platform for families caring for aging parents, today announced that it has closed financing totaling $500,000 from IT Patagonia, a leading developer of technology solutions for South America.

 

Making Care Easier provides a one-stop platform for caregivers to manage all aspects of their loved one’s care in the home setting.  This is the first outside investment taken on by MCE which will be used to develop an upgraded care platform and continue MCE’s global growth.

“As healthcare evolves, families are being asked to take on more and more responsibilities of care.  Making Care Easier is revolutionizing care by providing actionable tools so that everyone can be a part of caring for their loved ones.  IT Patagonia shares our commitment to revolutionizing healthcare by empowering caregivers through technology,” said Julie Fry, founder of Making Care Easier. “Their combined industry experience, financial strength, and global footprint will provide us with the resources to expand our Care Platform solutions to the global marketplace.”

 

The investment will allow MCE to revamp its web capabilities and launch a new mobile app. It will also be a stepping stone for providing its service in the Latin American market.

 

About IT Patagonia

IT Patagonia Inc. is a company offering information technology services with over 23 years’ experience in the South American market.  Its professional staff has participated in the delivery of large-scale projects in countries such as Argentina, Brazil, Chile, Colombia, U.S.A. and Uruguay.  IT Patagonia owes it success to its aim of providing comprehensive solutions to meet the individual needs of its clients, using customized methodologies and through Partnerships whenever needed.  And, building on a reputation for excellence, IT Patagonia has developed a strong base in key market sectors including banking, telecommunications, industry, public services and government and is now entering the healthcare space with its investment in Making Care Easier.

 

About Making Care Easier (MCE)
Making Care Easier (MCE) is a healthcare IT company dedicated to improving the way families are caring for their elderly parents.  MCE offers family members and professional care providers a one-stop platform for families to coordinate care, find and buy products and services, share information and take action. In the US alone, there are over 50M caring for someone 50+ and over 120M providing unpaid care and they are spending over $610B out of their own pockets to do so.  With families spread across the world, caring for aging parents has never been more difficult.  From finding resources to deal with mom's recovery from her stroke to coordinating care around dad's worsening dementia, MCE saves time, provides actionable information and helps families share the burden of care.  MCE's unique approach provides tools so that everyone (no matter how far away) can be an active part of caregiving.

 

Visit www.makingcareeasier.com for more information.

 

 

Connect with MCE on Twitter (@makingcareeasie), Facebook (Making Care Easier) and LinkedIn (Making Care Easier).

 

 

Contact Information:

Making Care Easier
Julie Fry
703-869-6193
julie@makingcareeasier.com

 

### END ###


For more information, please download the attached PDF

Integrity Insurance and Financial Services Introduces Making Care Easier as New Benefit for Customers


A leading provider of Blue Cross Blue Shield Health Insurance, Integrity Insurance launches new online tool for families caring for aging family and friends


BOSTON, MA — 8/24/15  — Integrity Insurance and Financial Services is proud to announce a new online tool for their customers caring for aging parents.  Through a partnership with Making Care Easier (MCE), the leading provider of online care platforms, Integrity Insurance is offering first of its kind technology support so that families can get help in saving time, money and heartache when it comes to caring for loved ones. Customers are given free, private access to MCE’s suite of online tools as well as exclusive information on Medicare, Long Term Care and Financial Planning.

 

In the US alone, there are over 43 million family members caring for someone 50+ and over 120 million people providing unpaid care.  With families spread across the world, caring for aging parents has never been more difficult.  To meet this challenge, Integrity’s new offering with Making Care Easier gives caregivers a permanent home to coordinate care and find the products, services and professionals they need to help make caring easier.  “Integrity chose Making Care Easier for its great daily use tools, its ability to store important documents and most of all because Making Care Easier helps caregivers turn information and advice into action,” said Richard Ziemianski, Co-founder of Integrity.

                                    

The new Integrity care coordination solutions allow families to get invaluable advice on Medicare, track daily care updates; create and securely store care and emergency plans; find actionable how-to’s; and reach out to family, friends and professionals for help.  The new application is free for all Integrity customers and their family and friends.  To learn more, please visit: https://www.makingcareeasier.com/integrity.

 


For more information, please download the attached PDF

Our Aging Market: Why Business Need to Respond Grand Forum


Industry Leaders Convene for Grand Forum Event Hosted by Harvard Business School Association of Boston


Feb. 23, 2015 - BOSTON -- The Harvard Business School Alumni Association of Boston (HBSAB) is convening a Grand Forum titled "Our Aging Market: Why Businesses Need to Respond,”held at Harvard Business School on March 5, 2015. The event begins a national conversation on the "Aging" market segment and will discuss business trends, new technologies, success stories and market opportunities.


C-level speakers from across the country will discuss the ways in which businesses are adapting, the role family caregivers play and what government impact to expect. Sessions include:

·          - Established Companies - New Approaches to the Aging Market

·          - Developing and Investing in Technology for the Aging Market

·          - How the Aging Market is Creating New Market Opportunities

·          - Employment Strategies for the New Caregiver Workforce

HBSAB Governor Renee Hawker notes, “By 2030 one out of every five people in the U.S. will be 65-plus.  Having a conversation with leaders about how they are successfully addressing the aging market helps businesses build the essential foundation needed to respond as the aging market grows to levels never seen before.”

Julie M. Fry, Founder of Making Care Easier, an online and mobile tool for caring for aging parents, said, “More than 43 million Americans caring for elderly relatives and are spending $610 billion out of their own pockets.  The typical family cares for a relative for about 4.5 years.  They and their family spend about $25,000 out of pocket per year.  With the extreme mental, physical and financial toll caregiving plays on the aging and their families, it’s critical for businesses to find solutions to make caregiving easier.  Making Care Easier created the Home for Family Caregiving to provide real solutions to families that need to save time, share expenses and coordinate care.”

Speakers include:
 - Dr. Joseph F. Coughlin, Director of the MIT AgeLab

 - Linda Hill, Harvard Business School Brett Donham Professor of Business Administration

 - Dr. Jane Barlow, Associate Chief Medical Officer, CVS Health

 - Denise M. Brown, Founder, Caregiving.com

 - Matthew J. Doyle, Ph.D, Director, P&G and Founder, LiveWell Collaborative

 - Julie Fry, Founder, Making Care Easier

 - Ping Hao, President of the Board, Family Caregiver Alliance

 - Cynthia Hutchins, Director of Financial Gerontology, Merrill Lynch

 - Kimberly O’Loughlin, CEO of Philips’ Home Monitoring

 - Jodi Olshevski, Executive Director, The Hartford Center for Mature Market Excellence

 - Kathy Sykes, Senior Advisor for Aging and Sustainability, EPA

 - Shaunte Mears Watkins, Director, Clorox Care Concepts

Media Opportunities – Speakers are available for media interviews at 4 pm ET, March 5, 2015 (or as scheduled) in the Meredith Room, Spangler Building, HBS, 60 Harvard Way, Boston, MA.

For more event details, visit: www.ouragingmarket.com.

About Making Care Easier
Making Care Easier (MCE) is a social healthcare IT company dedicated to improving the way families are caring for their elderly parents.  MCE offers family members and professional care providers a one-stop platform for families to coordinate care, find and buy products and services, share information and take action. Visit www.makingcareeasier.com for more information.

About Harvard Business School Association of Boston
The Harvard Business School Association of Boston (HBSAB) is a membership, non-profit organization that promotes learning, professional networking and business growth.  HBSAB strives to create an inclusive environment based on integrity and excellence that advances Harvard Business School’s goal to develop leaders who make a difference in the world. For more information visit: www.hbsab.org.

Contact Julie Fry at julie@makingcareeasier.com

For more information, please download the attached PDF

Our Aging Market Media Alert


Harvard Business School Association of Boston (HBSAB) Grand Forum on Our Aging Market: Why Businesses Need to Respond


**MEDIA ALERT**         **Interview Opportunity**

 

Harvard Business School Association of Boston to Hold Grand Forum

On Our Aging Market: Why Businesses Need to Respond

 

 What:          Executives and thought leaders from across the United States are coming together at a Harvard Business School Association of Boston (HBSAB) Grand Forum on Our Aging Market: Why Businesses Need to Respond. The event will provide insight and examples of long sought after leadership in the Aging market segment. This is a first-of-its kind event that brings together experts from multiple disciplines to discuss the aging market including, their success stories, trends and predictions. While business opportunities are often discussed with the “Graying of America,” this event highlights successful, long-term investments in the Aging marketplace.

 

INTERVIEW

OPPORTUNITIES: Panelists are available for media interviews and photo opps during the day or event.

 

Panelists include:

    • Dr. Jane Barlow, Associate Chief Medical Officer of CVS

    • Ben Brandes, Grant Thornton, LLP

    • Denise Brown, Founder Caregiving.com

    • Joseph F. Coughlin, Ph.D., Director of the MIT AgeLab (Moderator)

    • Matthew J. Doyle, Ph.D., P&G and founder of the LiveWell Collaborative

    • Katy Fike, Aging2.0

    • Julie Fry, Founder of Making Care Easier 

    • Tom Grape, CEO of Benchmark Senior Living

    • Ping Hao, President of the Board, Family Caregiver Alliance 

    • Linda Hill, HBS Brett Donham Professor of Business Administration

    • Sarbjit Nahal, Head of Thematic Investing & ESG Strategy, Bank of America Merrill Lynch

    • Jodi Olshevski, Executive Director, The Hartford Center for Mature Market Excellence

    • David Rosenthal, Nixon Peabody

    • Kathy Sykes, Senior Advisor for Aging and Sustainability, EPA

    • Shaunte Mears Watkins, Clorox Care Concepts

    • Marc Zablatsky, AiSquared

    • Richard Ziemianski, Integrity Advisors, a Blue Cross Blue Shield Provider

 

Where:         Harvard Business School
Spangler Center (Williams Room and Auditorium), 60 Harvard Way, Boston, MA 02163        

 

When:          March 5, 2015

                    4 p.m. ET Media Interviews (or as scheduled); 5 p.m. ET Start of Event

 

HBSAB:       The HBSAB in hosting the Our Aging Market Grand Forum endeavors to promote learning, professional networking and business growth. HBSAB strives to create an inclusive environment based on integrity and excellence that advances Harvard Business School’s goal to develop leaders who make a difference in the world.

 

Contact:       Julie Fry, Making Care Easier, (703) 869-6193, Julie@MakingCareEasier.com, www.OurAgingMarket.com


For more information, please download the attached PDF


For more information, contact us at pr@MakingCareEasier.com